ANAJAM HOME | A Contemporary Take On Traditional Artisan Homewares
Anajam Home celebrates all things artisanal with a line of 100% handmade, modern Moroccan homewares.
It was founded by British duo Tara Stevens and Rebecca Eve who have amassed 20 years between them renovating their respective traditional courtyard houses in the ancient Fez medina.
Keen to draw on the talents of the artisans working there, Tara and Rebecca also wanted to do things a little differently by combining a modern aesthetic with muted tones and natural, raw materials inspired by Moroccan landscapes.
The duo work with a small team of artisans who use age-old skills to create authentic, handmade Moroccon homewares.
The range – which is on sale in the El Fenn boutique – includes hand-loomed blankets made from Atlas wool; cotton and linen throws; jute and cotton outdoor cushions; stain-resistant, jewel-coloured cactus silk tablecloths and napkins; ceremonial hand-embroidered table linens; hand-thrown pottery; and beautifully carved wooden cooking implements.
The resulting collection is not dictated by trends or seasons, but by a timeless beauty that speaks very much of place, and translates seamlessly into a contemporary context.
If you’re headed to Fez, Anajam Home products can also be found at the Fondouk Magana in the Fez medina (next door to Café Clock) opening at the end of February 2020.