The El Fenn Boutique – Our Top Picks in the Shop
The El Fenn boutique started out with a few shelves selling some of our favourite artisanal finds. In the years since, the shelves have expanded into our beautiful store but the ethos remains the same: to find the most exquisite pieces produced by local craftsmen and women.
Recent years have been a really exciting time for traditional crafts in Marrakech as a younger breed of makers and designers use them as a starting point for modern reinvention. But it can be overwhelming trying to hunt out the perfect piece in a just a few days, which is why we’ve done the edit for you. The El Fenn boutique is a one-stop shop for the best in everything from fashion to homeware.
Most pieces can be carried in your suitcase but we can also organise shipping if you need it. We’ve even shipped to people who’ve spotted something on our Instagram so do email the shop if you’d like to enquire about anything you see.
‘People love that our products are handmade,’ says our store manager Ilham. ‘Most countries don’t have this culture of artisans. It’s something special about shopping here in Morocco and our pieces are unique. There is a story behind every one.’
We caught up with Ilham to ask her about the most popular pieces in the shop right now.
ILHAM’S TOP PICKS
Bouchra Boudoua Ceramics
Bouchra graduated from the renowned Central Saint Martins College of Art and Design in London and her work has been snapped up by everyone from Dior to the Conran Shop and Caravane. The exclusive designs she creates for El Fenn include vases, candle holders and bowls. (From 1500dhs)
Studded Red Leather Bag
We wanted to showcase two typically Moroccan products when we created this bag – camel leather (that you’ll also find hand-stitched to floors throughout the hotel) and copper. It’s completely unique and the colour will brighten even the darkest winter days. (1750dhs)
El Fenn is full of vintage pieces – including some of Maison Jansen’s iconic pineapple lamps. This is our take on that look. The wooden lamp base is painted in gilt and will add a fun and playful twist to your interior – which is what we’re all about at El Fenn. (4500dhs) We love it so much, you will see the lamp dotted around the interiors of the hotel.
El Fenn Towels
When we opened in 2004, we knew we wanted something a bit different to regular pool towels. So we took a brightly-striped fabric that’s traditionally worn by women in Northern Morocco as a scarf or shawl as our inspiration. The fabric is backed in luxurious white towelling and adds the perfect pop of colour poolside. (750dhs.)
Marrakech is a gateway for people from all over the world and these beautiful heads are made in our exclusive colour-ways by a Cameroonian artisan who works locally. They’re elegant, tranquil and a beautiful accessory for any room. (500dhs – 2400dhs)
It’s blended especially for us and the scent is a bit like the Coca Cola recipe – a well-guarded secret. But let’s just say there’s amber in there, some orange blossom too – plus a few of our other favourite scents.
For store opening times and directions, please see our Boutique Page